Market Research Companies – An Overview

Most large to big businesses have their own market research teams. These teams not only conduct research themselves, but most often outsource the requests to specialised companies. In the UK alone there are well over 250 market research companies, some operating in small niche markets. This article focusses on some of the most well known market research companies that operate across the globe.

ACNielsen

is a global marketing research firm and part of The Nielsen Company. One of ACNielsen’s best known creations is the Nielsen ratings, which measure television, radio and newspaper audiences in their respective media markets. Another market research tool is Homescan where sample members track and report all grocery and retail purchases, allowing purchasing patterns to be related to household demographics.

One of the most common used products is Retail Measurement, a tool that provides continuous tracking of product sales to consumers, based on information gathered at the retail point-of-sale (EPOS data)

Other well known ACN Businesses are BASES, Nielsen Consumer, Nielsen Business Media and Nielsen Online.

Forrester Research is an independent technology and market research company that provides its clients with advice about technology’s impact on business and consumers. It offers a variety of services including syndicated research on technology, quantitative market research on consumer technology adoption and business IT spending, research-based consulting and advisory services. On its website you can find a wide range of free research, options to be alerted on new conducted research as well as of the shelf surveys.

GfK SE is a worldwide market research organisation providing services in five business divisions: Custom Research, Retail and Technology, Consumer Tracking, Media and Healthcare. The Custom Research sector supplies information and consulting services for operational and strategic marketing decisions. Retailer POS data is the source for the Retail and Technology sector. The sector supplies clients with information and consulting services based on retail data from continuous surveys and analyses of sales of technical consumer goods and services in the retail sector. The Media Sector delivers information services on range, intensity and nature of media usage and acceptance. The data source for the Media sector stems from the media (point of media).

Ipsos MORI is the second largest survey research organisation in the UK. The organisation has a freely available archive of opinion polls and public attitude research from 1970 onwards, including trends on its UK website. Ipsos MORI’s Social Research Institute works extensively for UK government and public services, looking at public attitudes to key public services which formed a key part of the UK Government’s domestic agenda in 1997-2005. Social policy, and issues such as identity, social cohesion, physical capital and the impact of place on attitudes are all key themes of the Institute’s work. The company also specialises in Media, Loyalty and Marketing and Advertising Research.

Mintel International Group Ltd is a privately owned, London-based market research firm. Mintel databases, analysis, and forecasts are accessible only to subscribing clients and to students in participating university libraries. Some of its products are: Mintel Beauty Innovation (monitors mass media beauty introductions), Mintel Comperemedia (tracks direct mail and print advertising), Mintel Food & Drink (combines 5 products to deliver actionable market intelligence) and Mintel Menu Insights (tracks items on US restaurant menus). Mintel is mostly known for its reports, which are published online and contain consumer research and analysis.

SymphonyIRI Group (formerly Information Resources, Inc.) is a market research company which provides clients with consumer, shopper, and retail market intelligence and analysis focused on the consumer packaged goods (CPG) industry. They offer services in the following areas: Market Content (Retail tracking data, convenience store tracking data and consumer panel-based data), Predictive Analytics (Decomposition of the drivers of current business trends and simulation of the effects of changes on future brand plans), Enterprise Performance Management Software (Tools to support faster analysis of market content) and Professional Services / Consulting.

WPP is is the world’s largest communications services group in terms of revenue. Kantar, based in London, was founded in 1993 as the Market Research, Information and Consultancy Division of WPP. It is a network of 13 specialist companies, including:

Research International specialises in qualitative and quantitative custom market research. It has experience in most major sectors, particularly consumer packaged goods, retail, new media, financial services, energy and utilities, technology, the postal sector and telecommunications.

Millward Brown provides qualitative, quantitative and consulting services with respect to brands, marketing communications, media and marketing effectiveness. Millward Brown works across a range of industries and categories, including brand strategy and experience, creative development and campaign evaluation, consumer needs and values, media planning and strategy, return on investment (ROI) and forecasting, and investment management, brand valuation and analytics through its MB Optimor unit. In the UK, Millward Brown currently compiles the Music and Video Charts on behalf of The Official Charts Company.

Taylor Nelson Sofres (TNS) is a leading market research and market information group with focus on the areas Automotive, Consumer, Finance, Political and Social, and Technology.

Information to Gather Before Appointing a Real Estate Attorney

Real estate attorney is basically an authorized legal advisor or representative who can help you sell or purchase a particular property. The property may include any tangible ground, homes, land, furniture or fixtures. Others may include organizations, huge shopping malls, hotels, restaurants and many such properties. Real estate attorney deals in issues including partnership contracts and transactions, economic failure or bankruptcy, licensing agreements, business leases and several other issues of similar nature. Are you facing difficulties in dealing with a specific asset or land? Your difficulties have now come to an end with the growing number of experienced lawyers. You can now appoint a good real estate attorney to deal effectively with your property issues. If you have made a choice of appointing a lawyer to put a full stop to your problems, you have made the right decision. Hiring a real estate attorney will save you from a lot of time consuming things like paperwork.

Once you have made a choice of appointing a real estate attorney, the question that arises as to what to do in order to select the best real estate attorney. This article will bring to your knowledge the answer to this question. With growing economy, realty business is also evolving with time and the need and demand of a real estate attorney is also increasing as he is the only person who can guide you rightly to deal with property related issues. Some people may prefer consulting a professional adviser without realizing the fact that these advisers do not have the legal expertise required like a real estate attorney. A real estate attorney can better deal with property issues as compared to professional advisers.

Best Attorney will not only provide you with legal advices but also support you and guide you with property related problems that you may face in the coming years. Through the process of finding an appropriate lawyer, take advice and assistance of your close links, neighbors and relatives. Refer to people who have personally experienced similar situation and can provide you with useful and valid information. Other possible and easily accessible source is the internet. Everything can easily be found over internet including a good Attorney. Almost, all law companies have an official site. These websites contain all the required data about the attorneys available in their company. You can draw down the names of the lawyers suitable for your case and arrange an appointment via telephone or email. This information can also be obtained from the bar association located in your town. There is some information that is essential to obtain from an attorney before making your final hiring decision.

Some inquiries that are required to be made are discussed as follows:

-Question regarding their past work experience in this field and the kind of issues that they had dealt with in their past cases.
-Verify his education and status.
-Inquire about the work environment in their firm and the resources that he uses to resolve a problem.
-As you will be paying him for his time and expertise, it is important for you to know about his availability. Make sure that he is able to give you sufficient time.
-Last, but not the least, inquire about the fees he charges and evaluate whether the amount he is charging is worth the services that he is offering you.

Obtaining the above information will help you appoint a good and an experienced real estate attorney for all your property or land related problems.

How To Paint the Furniture To Retain Its Elegance

When I was chatting with my friends about home renovation, many of them felt that painting the furniture is a waste of money. I argued against that point by drawing an analogy between human beings and furniture pieces. I compared human dressing with the paint applied on the furniture and I explained them in detail about the advantages of paints. Finally, I won the argument and had a treat.

I am using this space to share a few important points that helped me to win over the argument and also help you to revive the charm of the furniture. We should take a cue from the nature. The ozone protects us from harmful UV rays, similarly the furniture has to be protected from environmental issues. But be clear that the painting a wall and furniture are different except for a few points.

If you are planning to paint the furniture, spare some time to read the following points.

Primer

Firstly, the furniture has to be coated with a primer. It is an undercoat to prepare the furniture for painting. It facilitates the paint to stick on the surface instead of spreading. It also increases the durability of the paint besides protecting the furniture.

The primer must also match the paint you are going to use. For latex paints, choose a latex primer. It is easy to use and it blocks stains. It won’t smell like an oil-based primer.

Similarly, Oil-based primers must be used for oil-based paints. They offer good adhesion and stain blocking compared to latex ones.

Metal enamel primer is known for its durability. This type of primer comes in satin and semi-gloss finishes.

Paint

Many often get confused what to use either Oil-based paints or Water-based paints

Oil paints have been used for centuries. They generally took long time to settle and dry.

Water-based paints are of different types namely Mud, Standard latex, Chalk and Milk paints.

Mud paints give antique appeal to the furniture. They have smooth, flat finish with great coverage. It works well with wax or any water-based coat. They also don’t need a primer as it is inherently adhesive.

Standard latex require a long curing time. They are relatively durable. They need the support of the primer.

Chalk paints have many benefits over other. They don’t require primer as they are normally adhesive. Another advantage is they don’t even need sanding.

Milk paints are commonly available. They can be easily applied to all kinds of surfaces. They are eco-friendly and non-toxic.

Over and above, take some safety precautions while painting as many of the petroleum-based paints are toxic. Paint the furniture in open surroundings as it is a hazardous work.

Telecommunications, the Next Generation

Irrespective of the geographical size of the country and its population, the telecommunications industry is likewise imperative for the financial system of any country as well the interests of the citizens living there. Formerly, the telecommunications sector comprried of the conventional landline telephone and television cable networks. At present, cellular phone services, Internet broadband networks, General Packet Radio Service and satellite television systems are the additional services which fall in the category of telecommunication.

Due to the advancement of technology in the telecommunication engineering, the globe is absolutely linked together. People from different parts of the world not only correspond very straightforwardly with each other, but they can also share boundless information with each other with the application of cell phones, internet and GPRS.

The telecommunication sector can be roughly divided into two divisions. First is the wired telecommunication and the other is the wireless telecommunication. Wireless telecommunication is the newest technology which is most preferred by people these days due to its simplicity and mobility.

The regular wired landlines telephones, wired television cable networks and wired internet connections are the prime models of wired telecommunication products. On the other hand, cellular phones, wireless internet connections like Wi-Fi technology and General Packet Radio Service are the significant instances of wireless telecommunication systems.

In wireless communication, the data is transferred from the basic source to the device users with the aid of radio towers. Cellular phones are the devices which have achieved recognition among people more rapidly than any other device of wireless communication.